Business belongs to the mavericks—organizations that dominate markets by defying conventional wisdom. In an age of hypercompetition, originality has become the acid test of strategy. Mavericks are rethinking the logic of how business gets done. This session, based on the successful book Mavericks at Work: Why the Most Original Minds in Business Win, provides a fresh, exciting perspective on healthcare strategic thinking. Discover how maverick thinking and disruptive maverick strategies can be applied to achieve new levels of success. Examples of mavericks who are inventing the future are used to explore the principles of the "Maverick Manifesto."