Return on investment (ROI) analysis for healthcare marketing efforts is a key focus for provider organizations. However, the implementation of ROI can be challenging as it requires good tracking systems, timely financial information, and leadership agreement on key assumptions. Learn the challenges and realities of ROI measurement for healthcare marketing. Examine the elements that must be in place for ROI measurement to even be possible (including a step-by-step worksheet). See how ROI measurement was implemented to track the results of a significant advertising effort by M.D. Anderson Cancer Center.