Hospitals have been refining operational processes in the emergency department to treat more patients expeditiously. In recent years, hospitals have focused on operational improvements in triage, registration, staffing, and care processes. A key factor, however, in making the ED run more efficiently is to reduce the number of nonemergent cases coming through the door. Through case study, examine the strategies behind a successful campaign to redirect consumers with nonemergent needs to the right place for their care, thus resulting in reduced wait times, increased patient satisfaction, and, ultimately, reduced healthcare costs in the community.