Every 7 seconds for the next 18 years, an American will turn 60. The baby boom generation is poised to enter its peak years for healthcare consumption. Smart healthcare marketers need to be ready to capitalize on the opportunity. Learn how to shape your messages so they will be heard by boomers. Sift through the volume of data that has been generated on this key market segment. Understand boomers' messaging preferences related specifically to healthcare information. Plus, see how one leading healthcare system, Sutter Health, is leading the way in its efforts to reach boomers.