Find out how Loma Linda University Medical Center became one of the nation's leaders in employer-directed marketing. Discover how to implement a business-development initiative in your facility, which improves the hospital's profitability by identifying and linking the health needs of commercially insured consumers with the services the hospital and its physicians provide. Learn how to positively impact the health of your local community through relationships that match the revenue-growth objectives of your hospital with the workforce health issues and financial concerns of area employers. Understand how to align the objectives of the your marketing department with the C-Suite with an influential and accountable strategy that will result in quantifiable and increased ROI.