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SHSMD - 2008 Annual Conference and Exhibits Session List
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Full Conference set
Conference Set by Track
 Best Practices/Emerging Issues
 Core Competencies
 Leadership/Professional Development
 Marketing
 Physician Relations
 Public Relations and Communications
 Strategic Planning
 Workshop
 

Full Conference set

CON  Full Complete Compilation Annual Session 
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Conference Set by Track

BP  Best Practices/Emerging Issues Track 
CC  Core Competencies Track 
LPD  Leadership/Professional Development Track 
MKT  Marketing Track 
PR  Physician Relations Track 
PRC  Public Relations and Communications Track 
SP  Strategic Planning Track 
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Best Practices/Emerging Issues

F07  More Best Practices in Physician Strategy Development     
F17  PHRs--Coming of Age     
F27  Market Share vs. Wallet Share: Uncovering Hidden Opportunities by Looking at Things from the Patient's Point of View     
T07  Raging Rivers: The Confluence of Search and Transparency     
T17  Taking Health and Healing Beyond the Boundaries of Imagination     
T27  The Whole World is Watching--What Can you Show Them?     
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Core Competencies

F10  6 Steps to a Strategic and Measurable Community Relations Plan     
F20  More than a Doorstop: Turning Consumer Research into More Effective Marketing     
F30  As Easy as Match.com: 5 Steps to "Make Love Happen" with Your Next External Partner     
T20  Scripting the Right Message to Position Value for Physician Relations     
T30  Enlightened! Environmental Assessments that Guide Strategy     
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Leadership/Professional Development

F09  Position Yourself for Success     
F19  Challenging Your Assumptions: The Ways to Unleash Creativity and Lead Positive Change     
F29  Living Your Brand Promise from the Inside Out     
T09  How Highly-Effective Leaders Drive and Accelerate Strategic Change Initiatives for Maximum Success     
T19  Creating a Culture of Excellence: A Call to Action     
T29  Marketing is NOT a Department     
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Marketing

F01  Employer-directed Initiative Leads to a Healthier Bottom Line     
F02  By the Numbers: Results of a SHSMD Benchmarking Study on Healthcare Marketing, Communications and Strategic Planning     
F11  Branding Your Hospital from the Inside Out     
F12  Leveraging a New Facility to Transform Your Image and Market Share . . . A Case Study     
F21  The ED is Killing our Margin: A Case Study on Developing Profiles to Increase Service Margins     
F22  Hit Us with Your Best Shot for Marketing Professionals   
T01  Healthcare Retail as an Emerging Revenue Stream     
T02  Where Do You Begin When Consumers Have No Clue Who You Really Are?     
T11  Giant Killers. How to Out-think, Out-maneuver and Out-market the Dominant Hospital in Town     
T12  Real World Strategies for Healthcare Marketing in the Digital Age   
T21  How to Get Great Work from Your Advertising Agency     
T22  A Fresh Outlook on Marketing to Today's Female Audience     
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Physician Relations

F08  Managing Change: How to Use Variance Models to Predict Future Opportunities     
F28  Management Services Agreements: Co-Management is a Key Factor In Effective Physician and Hospital Alignment     
T08  Best Practices for Physician Sales and Service     
T18  Establishing a systematic process to evaluate and develop joint ventures and alternatives     
T28  Transforming the Physician Experience of the Community Hospital     
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Public Relations and Communications

F03  Speaking to the Generations     
F04  The Naked CEO. Your Chance to Grill CEOs on Budget Cuts, Risk Aversion, Silly Sport Sponsorships and more     
F13  Marketing Your Marketing and PR Effort     
F14  Hit Us with Your Best Shot for Public Relations and Communications Professionals   
F23  Your Tube: Getting Aboard the Video Bandwagon     
T03  Harnessing Social Media in Healthcare     
T04  Encouraging Employees to Deliver the Brand Promise     
T13  The IRS Form 990: How to Tell Your Community Benefit Story     
T14  Message Maximization: How to get your message out in any type of media interview     
T23  Disaster Preparedness: The Communicator's Role     
T24  Public Release of Patient Satisfaction Data: Government and Private Reporting Implications     
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Strategic Planning

F05  From Bookshelf to Action: A Comprehensive Approach to Strategic Plan Implementation     
F06  Hit Us with Your Best Shot for Strategic Planning Professionals   
F15  Tranparency Transforms Strategic Planning and Service Line Development     
F16  The Strategic Scorecard: How it Drives Change and Improves Results     
F25  Competitive Strategies for the Independent Hospital: How Can You Remain Independent     
F26  An Approach to Facilities Strategic Planning     
T05  Achieving Growth and Scale in Healthcare: Best-Practice Strategies for Hospitals and Health Systems     
T06  Healthcare Retail Strategies; Revenue Generation and the New Paradigm Shift     
T15  Decoding the Techno Buzz: Clincial Technology Selection     
T16  Women's Health Serivce Line Strategic Planning     
T25  Avoiding Strategic Impasses     
T26  Catching the Ambulatory Wave--Hospitals and Physicians Plan for the Future     
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Workshop

W01  Marketing Quality--Strategic Implications and Options for Provider Organizations     
W02  Crisis Management and Social Media     
W03  Advertising Boot Camp     
W04  Mapping Your Medical Staff: Creating Powerful Physician Strategy by Understanding Medical Staff Segments     
W05  Orientation to Healthcare     
W06  The Process and Art of Strategy     
W07  Beyond Advertising: Building Brand Loyalty by Shaping the Patient Experience     
W08  Chief Culture Warrior 2.0: Transformation Leadership Roles for Senior Strategists, as Envisioned by Change-Leading CEOs   
W09  Calculating and Communicating the Value of Marketing . . .Learn how to Speak like a CF< but Act Like a Marketer     
W10  Physician Strategies and Alignment Done Right: Case Studies, Ideas, Tools, and Answers     
W12  Rapid Strategy Development: Get Engagement and Results Quicker     
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