SHSMD - 2008 Annual Conference and Exhibits
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By the Numbers: Results of a SHSMD Benchmarking Study on Healthcare Marketing, Communications and Strategic Planning
Program Code:
F02
Date:
Friday, September 19, 2008
Time:
11:00 AM to 12:30 PM
EST
SPEAKER
:
Cheryl Stone, President,
Cheryl Stone & Associates, Chicago, IL
Cheryl E. Stone, MSPH, has over 25 years of experience providing market research and marketing strategy for health care organizations. Her career has included market research and management roles in hospitals (The Cleveland Clinic, Michael Reese, and Brigham & Women’s) as well as consulting firms (Cheryl Stone & Associates, Ltd., in Chicago; Rynne Marketing Group in Evanston, IL; and Policy Analysis, Inc., in Brookline, MA). Ms. Stone also conducts market research seminars for health care professionals, graduate students, and for physicians in executive leadership programs. She served as analyst and technical editor for SHSMD’s most recent By The Numbers survey. Cheryl holds a master’s degree in Health Policy and Management from the Harvard School of Public Health, and a bachelor’s degree from Harvard College.
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Description
How are marketing departments structured in other same-size healthcare organizations across the country? Which departments are responsible for specific marketing, communications, and strategic planning functions? What are the emerging trends in staffing and budgets? How are communications budgets allocated by media? Gain fresh insights from SHSMD's most recent By The Numbers survey. Here's your chance to tell us what information you find most valuable, and what you would like to learn from the next By The Numbers survey.