SHSMD - 2008 Annual Conference and Exhibits
Click here to go to the previous page
Speaking to the Generations
Track
:
Public Relations and Communications
Program Code:
F03
Date:
Friday, September 19, 2008
Time:
11:00 AM to 12:30 PM
EST
Location:
Salon 7
SPEAKER
(S):
Valerie Roush (Contact)
Greta Sherman, Senior Vice President, Healthcare Strategy,
TMP Worldwide Advertising & Communications, LLC, Louisville, KY
Greta Sherman is the Senior Vice President for Strategic Planning – Healthcare for TMP Worldwide Advertising & Communications, LLC. Greta has over 25 years’ experience in recruitment and retention program development. Her undergraduate degrees are from the University of Kentucky, and her master’s work was completed at Johns Hopkins University. Greta is recognized nationally for her work in standards development of human resource metrics, benchmarking and best practices. A member of the Human Capital Metrics Consortium, Greta also serves on the Nursing Practice and Education Coalition funded by the Robert Wood Johnson Foundation and is an Advisor to the American Association of Colleges of Nursing. Greta speaks internationally on topics having an impact on a company’s ability to attract, recruit and retain appropriate employees. Each year, her workshop ‘If It Can Be Measured, It Can Be Managed,’ dealing with driving the HR function statistically, is offered in major cities throughout the country. Greta works in a consulting capacity with a variety of clients nationwide and in Canada
|
Description
They may look as though they are from the same planet, but technology, wars, economics, and coddling have all conspired to develop four very different generations that speak completely different languages. How to reach them so they listen and understand, communicate effectively, and come together for better healthcare delivery is more than a simple challenge. It's a different way of looking at everything. See the world through the eyes of a Veteran, Baby Boomer, Gen X, or Gen Y so you can understand. These generations may have a gap, but it's up to you to appreciate what makes them all tick and then bring them all together.