Session Information
SHSMD - 2008 Annual Conference and Exhibits
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Speaking to the Generations
Track : Public Relations and Communications
Program Code: F03
Date: Friday, September 19, 2008
Time: 11:00 AM to 12:30 PM  EST
Location: Salon 7
SPEAKER (S):
Valerie Roush (Contact)
 Greta Sherman, Senior Vice President, Healthcare Strategy, TMP Worldwide Advertising & Communications, LLC, Louisville, KY
Description
They may look as though they are from the same planet, but technology, wars, economics, and coddling have all conspired to develop four very different generations that speak completely different languages. How to reach them so they listen and understand, communicate effectively, and come together for better healthcare delivery is more than a simple challenge. It's a different way of looking at everything. See the world through the eyes of a Veteran, Baby Boomer, Gen X, or Gen Y so you can understand. These generations may have a gap, but it's up to you to appreciate what makes them all tick and then bring them all together.


Handout Online
(Code: F03)
Regular Attendee: Free
  
 
 
Audio (MP3) download
(Code: F03)
  
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