"The CEO would never buy it!" This, the greatest obstacle in healthcare marketing today, will be laid bare in public. With a panel of hospital CEOs on stage, Prairie Dog will open the session giving CEOs the first shot: "What upsets you most about your marketing?" Then the tables are turned with questions from the audience. Budget cuts, risk-averse marketing, male bias, and silly sports sponsorships are just a few of the topics to be covered. Questions to CEOs can be asked in advance at a dedicated website.