The Impact of Variance Model (IOV) uses a systematic mathematical approach to identify the variables driving shifts in market share and physician loyalty within a defined market. The model incorporates state, patient satisfaction, and financial data to rank future growth. Using the outcomes from the model, you'll have the ability to apply actual dollars to these variances in market share and physician loyalty and discover growth opportunities in your market. Draw on data from IOV to forecast future development prospects based on use rates, competitiveness of the market, and financial impacts.