Does your hospital have a long-term plan for building and maintaining community support? Would your community back your organization in the event of a major crisis? Do you have enough good will in your community "trust account" to weather a major medical error or other storm? If you've had it with tasty chicken dinners and sponsorship requests, and want to implement a strategic community relations effort, what can you do instead? Take home six concrete steps for creating and implementing a community relations plan that is guaranteed to build community trust, demonstrate measurable return, and keep top management happy.