Something transformational has happened to healthcare in suburban Grand Rapids, Michigan... there is a new kind of hospital in town, it's in a health village, and it's changing everybody's market share. Take an in-depth look at the substantive marketing and communications challenges overcome by Metro Health in a decade-long journey from a dying land-locked urban hospital to a dazzling, green suburban health village attracting national attention. Get a close look at the mixed-media campaign that introduced the new hospital and practical lessons in every skill needed for healthcare marketing and public relations.