As healthcare marketers, it is important to convey our value to others within the organization. Beyond ROI, it is beneficial to communicate with internal stakeholders about what actions we're taking to market the institution. Whether your area is public relations, advertising, or direct marketing, there are many ways to make your work higher profile with these audiences. These internal communications efforts improve the impact of the marketing by creating informed brand ambassadors and lead to a greater understanding of the importance of the marketing and public relations functions.