Assumptions are often the first and most formidable barriers to creativityand positive change. Unchallenged assumptions are creativity killers and enemies of change—not a good recipe for solving marketing problems in a constantly evolving healthcare marketplace. Examine some of the assumptions that might be holding you and your team back. Are they ironclad truths? Can you be the first to challenge a commonly held assumption and break new ground? Learn creativity tools that force you to look at assumptions from different perspectives. Learn how to keep those "risky" new ideas alive long enough to realize their potential. Get more creative thinking from your teams and explore new boundaries in your own thinking.