Hear how Oakwood Health System leveraged their market research, customer relationships management solution, clinical data, and competitor intelligence to identify strategies to maintain ED volumes while helping grow the margin. Learn how to create utilization profiles that can answer business questions and provide the basis for data drive marketing plans. Discover how to use market research and patient segmentation to target, craft messages, and change operational procedures to grow margins. Take away strategies for dealing with non-acute conditions in the ED. Create a comprehensive picture of your market to understand opportunities and obstacles for growth.