SHSMD - 2008 Annual Conference and Exhibits
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Your Tube: Getting Aboard the Video Bandwagon
Program Code:
F23
Date:
Friday, September 19, 2008
Time:
3:30 PM to 5:00 PM
EST
SPEAKER
:
Mark Cohen, Senior Vice President, Communications and Public Relations,
VITAS Healthcare Corporation, Miami, FL
Mark B. Cohen is Senior Vice President of Communications & Public Relations for VITAS Healthcare Corporation, the nation’s largest provider of end-of-life care. In his healthcare career, he’s also been the chief spokesperson for Jackson Memorial Hospital in Miami, the Cleveland Clinic and Wuesthoff Health System in Rockledge, Florida. Before moving to healthcare, Mark worked in banking and politics & government, including four years in the Jimmy Carter White House. Mark served six years on the Board of Directors of the Society for Healthcare Strategy & Market Development, and is a past Chairman of the Public Relations Committee of the Ohio Hospital Association and a longtime Board member and past President of the Florida Society for Healthcare Public Relations & Marketing. He was the 2001 recipient of the Florida Society’s Jack Bondurant Award for career achievement.
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Description
Healthcare communicators too often assume that video programming is the exclusive province of academic medical centers and market-leading providers. But joining the video age is essential for providers to remain relevant, timely, and effective in communicating with all of their publics. Operating expenses, capital, and the new skills required often discourage practitioners from considering how to lead their employer into the video age. Examine the resources necessary to launch and implement a self-directed video program. Learn how the video produced can be repurposed in a variety of ways to fully leverage the investment and help build broad institutional support.