In today's world of competitive hospital marketing, new techniques for measuring market share are necessary. Episode-based planning provides a more holistic view of care delivered to patients being treated for chronic or acute medical episodes. Discover how Thomas Jefferson University Hospital used customer relationship management (CRM) data to measure the long-term financial impact of patients entering their system for treatment of specific conditions. Thomson Healthcare's Medical Episode Grouper (MEG) and MarketScan® longitudinal claims data was then used to analyze important characteristics of specific episodes yielding insights into tactics for improved market performance across all care delivery settings.