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Session Information
SHSMD - 2008 Annual Conference and Exhibits
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Where Do You Begin When Consumers Have No Clue Who You Really Are?
Track : Marketing
Program Code: T02
Date: Thursday, September 18, 2008
Time: 10:30 AM to 12:00 PM  EST
Location: Nob Hill A & B
SPEAKER (S):
 Ann Martorano
 Anne Theis, Senior Consultant, The Strategy Group, Norfolk, VA
Description
Where do you begin when consumer perceptions don't begin to match the realities of the market? Examine how the Halifax Health System stepped through a process to build and execute the most relevant competitive positioning and brand strategy to build business.

Handout Online
(Code: T02)
Regular Attendee: Free
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Audio (MP3) download
(Code: T02)
  
This session is a part of:
Full Complete Compilation Annual Session
Marketing Track