Since its inception, the Internet has played a key role in healthcare information and dissemination. But with millions of Americans participating in social media like MySpace, FaceBook, and YouTube, you need to learn new strategies. Social media will increasingly become an integral part of any hospital Website or online strategy. Delve into practical applications for engaging social networks in healthcare communications, including case histories of how leading hospital systems, medical schools, and non-profit organizations are engaging healthcare consumers and building relationships with cutting-edge social media applications. Learn how podcasts, vodcasts and blogs fit in with traditional hospital marketing tactics.