SHSMD - 2008 Annual Conference and Exhibits
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Encouraging Employees to Deliver the Brand Promise
Program Code:
T04
Date:
Thursday, September 18, 2008
Time:
10:30 AM to 12:00 PM
EST
SPEAKER
(S):
Amy Davis, Chair, Brand Team,
Mayo Clinic, Rochester, MN
Amy Davis chairs Mayo Clinic’s Brand Management Team, a cross-functional administrative team charged with monitoring Mayo’s brand and overseeing brand management policies. She also is a marketing leader within Mayo Clinic, and oversees corporate communications activities for Mayo Clinic Health Solutions, a subsidiary that takes Mayo inventions to the market, provides corporate population health management solutions and publishes Mayo health information. Ms. Davis speaks and writes on the topics of internal branding, brand management and employee engagement. She also serves on the Board of Directors for Quarry Hill Nature Center in Rochester, Minn. In 2006, Ms. Davis was honored as a “top 10 under 40” by the Rochester Post-Bulletin for her contributions as a business and community leader. Ms. Davis strives to balance her work and personal life, as she and her husband have two boys (a 6-year-old and 5-year-old) and a gregarious yellow Labrador Retriever.
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Nancy Jensen, Chair, Division of Public Affairs,
Mayo Clinic, Jacksonville, FL
Nancy Jensen is the public affairs administrator at Mayo Clinic’s campus in Jacksonville, Fla. Her responsibilities consist of overseeing marketing, internal and external communications, brand, government relations, community affairs and international services. She also directs communications for cancer services at Mayo Clinic’s campuses in Rochester and Arizona, as well as in Florida. Prior to joining Mayo Clinic, Ms. Jensen held leadership positions in public affairs at The University of Texas M. D. Anderson Cancer Center and Duke University Medical Center. Ms. Jensen serves on the boards of the Public Affairs Network – National Cancer Institute and WJCT, the PBS public television and NPR affiliate in Jacksonville, Fla. She has been a member of the Society for Healthcare Strategy and Market Development and its predecessor organization for 20-plus years.
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Description
Although Mayo Clinic is one of the most powerful healthcare brands in the United States, Mayo's brand has not been built by brand managers, marketing professionals, or advertising. Instead, Mayo's brand is built every day by each interaction a Mayo staff member has with a patient and each patient experience story. Learn how Mayo Clinic has developed a corporate culture that encourages its employees at all levels to deliver the brand promise. Explore specific internal branding strategies ranging from storytelling to new employee orientation to organizational celebrations.