Many organizations have created a strong brand and voice: but are facing increased competition, a cluttered marketplace, and a need to differentiate themselves with their customers. Physician sales and service presents a measurable and distinctive method of "living the brand" through relationship management strategies. Uncover what sales and service looks like in healthcare, coupled with data driven best practices. Recommendations on sales planning, structure, staff, training, issue management, and ROI reporting will be provided along with tactical tips for the manager.