The women's health service line is the foundation for growth for all healthcare organizations. Women are the primary users, consumers, and decision makers in healthcare. Trends in healthcare planning are moving towards gender based medicine in the specialties such as: orthopedics, oncology, cardiovascular, and sports medicine. Your ability to understand and operationalize the value of women's services will ultimately impact the success of your entire healthcare enterprise. Dynamic strategic planning in women's services can make your organization the market leader and you the hero.