Why in the world would a corporate executive want to leave an important position in the Ritz Carlton Hotel Corporation to build a hospital in West Bloomfield, Michigan? More importantly, why would the CEO of Henry Ford Health System take such a risk and hire a man who knew nothing about healthcare to be the CEO of a new hospital? The obvious answer is: bringing excellent customer service to healthcare. But the real answer is so much more. From the customer experience blueprint to the nation's first healthcare culinary institute, Henry Ford is taking health and healing beyond the boundaries of our imagination.