SHSMD - 2008 Annual Conference and Exhibits
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Creating a Culture of Excellence: A Call to Action
Program Code:
T19
Date:
Thursday, September 18, 2008
Time:
1:15 PM to 2:45 PM
EST
SPEAKER
(S):
Tom Panion, Director,
The Beryl Institute, Harwood, TX
Tom Panion, is Chief Customer Officer for the Beryl Companies. In his current role as Chief Customer Officer, Tom supports account management, sales, product management and marketing at Beryl Prior to joining Beryl, Tom served as Senior Director at Solucient, LLC focusing exclusively on best practice application of planning and marketing services for hospital providers. Prior to joining Solucient, Tom held a staff level position in strategic planning at St. Vincent Hospital and Health in Indianapolis. Tom also serves in a leadership capacity with the Society for Healthcare Strategy and Market Development (SHSMD) and is a frequent speaker and regional and national events.
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Virginia Rose, Vice President and Strategic Development Officer,
Medical City Dallas, Dallas, TX
Virginia Rose joined HCA, Inc. in 1990 and currently serves at Medical City Dallas Hospital as Vice President & Strategic Development Officer and Chief Diversity Officer. Medical City has maintained a top 10 ranking nationwide for employee engagement since 2003 under Virginia’s strategic direction. Virginia heads up the organization’s strategic planning process, supporting the development of key service lines, forging relationships with key stakeholders and partners in an effort to ensure sustained organizational momentum and profitability. Virginia enjoys a primary role as a workplace strategist and acts as a strategic business partner for the organization facilitating the achievement of business goals by designing a workplace that encourages a balance of home life and work life for all employees and celebrates diversity while driving strategic business objectives forward. Each year, Medical City embarks on fulfilling a goal of supporting community organizations and has contributed over $600,000 to the surrounding community including Habitat for Humanity, Genesis Women’s Shelter, The ChildCare Group and recently raised over $192,000 for The North Texas Food Bank. Medical City has supported more than 400 community organizations over the past eight years.
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Description
Whether you define the "customer" as the patient, physician, or employee, one thing is certain . . . culture counts. A culture of service and operational excellence can result in increased patient, employee, and physician satisfaction; enhanced loyalty; low attrition; and improved outcomes. Learn the marketer's role in creating a culture of excellence, one that engages the customer.