Session Information
SHSMD - 2008 Annual Conference and Exhibits
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Scripting the Right Message to Position Value for Physician Relations
Track : Core Competencies
Program Code: T20
Date: Thursday, September 18, 2008
Time: 1:15 PM to 2:45 PM  EST
Location: Nob Hill C & D
SPEAKER (S):
 Kriss Barlow, Principal , Barlow/McCarthy, Hudson, WI
 Teri Cardinas, Director, Strategic Marketing and Communication, CHRISTUS HealthI, rving, TX
Description
While there are no magical phases or scripts that you can use to gain instant credibility with physicians—there are some methods that get you on the right track with much less effort. Investigate proven methods and approaches for working with gatekeepers to get appointments. Discuss phrases and approaches that earn trust and create the right tone for ongoing relationship development. Determine how to ask good questions- how many, how often, and to whom. Develop your own approach for working through tough calls to ensure there is trust and clarity in your role and in the expectations.


Handout Online
(Code: T20)
Regular Attendee: Free
  
 
 
Audio (MP3) download
(Code: T20)
  
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