SHSMD - 2008 Annual Conference and Exhibits
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Disaster Preparedness: The Communicator's Role
Program Code:
T23
Date:
Thursday, September 18, 2008
Time:
3:45 PM to 5:15 PM
EST
SPEAKER
(S):
Mike Godfrey, Director, Corporate Communications,
Scripps Health, San Diego, CA
Mike Godfrey first learned he was destined for communications when his fourth grade teacher made note of his “exceptional gift for gab.” He is currently Director of Corporate Communications for Scripps Health, a non-profit, five-hospital community health system in San Diego, Calif., where he is responsible for corporate and internal communications, corporate publications, and the system’s integrated communications strategy.
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Don Stanziano, Director, Corporate Public Relations,
Scripps Health, San Diego, CA
Don Stanziano is Director of Corporate Public Relations for Scripps Health where he serves as chief media spokesman and is responsible for all public relations and crisis communications strategies for the five-hospital, 1.8 billion health care system.
He has 20 years professional experience as a public relations consultant, congressional press secretary and journalist. During his career he has managed many crisis issues for health care institutions, from medical errors to mass casualty incidents to natural disasters. In 2005, Stanziano traveled to Houston with the Scripps Medical Response Team, which provided basic medical services to Hurricane Katrina survivors at a special clinic established at the Houston convention center.
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Description
Earthquake, tornado, wildfire, flood. Disaster preparedness experts don't plan for "if," they plan for "when." What is your role as a communicator when the unspeakable happens? How do you get the information you need? Will your employees come to work? How do you deal with crisis and the media? Explore how San Diego's Scripps Health system handled communications during last year's wildfires. Idenitfy the advance steps you can take, the benefits of planning with your disaster team, why internal audiences can't be ignored, and the importance of real-world flexibility. Plan now to be ready tomorrow.