With terms like vodcasts and YouTube now firmly entrenched in the marketing lexicon — progressive hospitals are working fast and furious to keep up with consumers' demands for video health information. Find out what you need to know about online video and how this ever-growing method of communication is being leveraged to improve communications with consumers, journalists, and other healthcare information users. You'll hear about industry-wide trends and get an in-depth look at the leading-edge work currently being done by hospitals. Take home suggestions and examples of how to develop rich media content on a limited budget, how to integrate that content with your physician and service line promotion, and how to measure the effectiveness and ROI of your online video initiatives.