Crisis is inevitable! Healthcare — from HMOs to hospitals and ambulatory care to physician practices — is not exempt from this reality. In fact, healthcare faces a "double whammy", they can be the "solution" to somebody else's crisis, and the focus of public scrutiny will shift to them or they can face a crisis of their own when the public scrutiny will center of the organization. Every crisis, then, can be viewed as dangerous, but as an opportunity to establish your organization as a leader in its field. Technology, today, can play a significant role in this process from using broadcast voicemail, to VNRs, CD-ROM, Web sites and cell phones. The "new" social media from RSS feeds, blogs, wiki's, social communities etc. can both contribute to the crisis but also play a pivotal role in responding to crises.

You will learn to:
1.Understand the nature of crisis and how technology and new social media can help shape your response.
2.Understand the key steps to successful crisis management
3.Be able to take techniques and examples and apply the lessons learned to individual situations specific to the participants' own organization.
4.Understand and be able to use new technologies and social media in responding to a crisis.