Advertising budgets get tighter and competition more strenuous, a healthcare organization's advertising efforts must be more effective and efficient. And they must be results oriented! Take home the how-tos for building a dynamic advertising effort that will produce results to make even your CFO smile.Hospital marketing and public relations directors are often expected to serve as creative directors and advertising managers for their organizations —sometimes without benefit of experience in these fields. Advertising Boot Camp will provide a practical guide to developing strategically sound advertising campaigns designed to: (1) capture prospective customers' attention; (2) motivate them to take action; and most of all, (3) produce measurable results.

Your will learn to:
1. Write a creative brief.
2. Evaluate ad concepts, key messages, and
visual appeal.
3. Create synergy among campaign elements.
4. Select the most effective media mix.
5. Document results of an ad campaign — short-term
and long-term.