SHSMD - 2008 Annual Conference and Exhibits
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Program Code:
W06
Date:
Wednesday, September 17, 2008
Time:
9:00 AM to 12:00 PM
EST
SPEAKER
(S):
Christine Gallery has been at Emerson Hospital since 1996 where she has overall responsibility for planning, marketing and communications. She is responsible for the development of three off-site health centers that have exceeded volume projections and she has developed relationships with academic medical centers in specific clinical areas, such as OB/GYN, pediatrics and cancer services, which have strengthened the delivery of care at Emerson while simultaneously increasing market share. Before joining Emerson, Christine was the Director of Physician Network Development at St. Elizabeth’s Medical Center (Brighton). Christine received a B.A. in Political Science from the College of the Holy Cross and a J.D. from Suffolk University Law School. She is a member of the Massachusetts Bar and an Associate in the American College of Healthcare Executives. Christine is a current member of the SHSMD board as well as a board member of the New England Society for Planning & Marketing.
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Don Seymour, President,
Don Seymour & Associates, Winchester, MA
Don Seymour has been working as an advisor to hospital leaders throughout the United States for over twenty-five years. His primary areas of expertise are strategy, physician alignment and governance. He is a past president of SHSMD as well as a founding member and past president of two SHSMD affiliates: the New England Society for Planning and the Boston Society for Planning & Marketing. A faculty member of both The Governance Institute and the American College of Healthcare Executives, he is a frequent speaker at national, regional and state conferences. His articles have been published in a variety of healthcare journals and he has served as Executive Editor for Futurescan™ (SHSMD’s annual healthcare trends publication) since 2004. He received his M.B.A. from the Johnson School at Cornell University and his Bachelors Degree from George Mason University.
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Description
Examine a comprehensive set of frameworks and concepts for developing strategy in a community hospital, using the case example of Emerson Hospital, Concord, MA.Discuss key strategic issues including determining the between strategic issues and those that are more operational or tactical. The role of senior management will be presented and the process for engaging board and medical staff will be discussed.
You will learn to: ·
- Differentiate the difference between strategy and
planning.·
- Understand frameworks and concepts required to guide
a successful strategic planning process in a complex,
highly competitive environment.·
- Recognize the importance of separating strategic
issues from the myriad operational/tactical issues
confronting hospitals on a daily basis.·
- Value the roles of trustees, senior managers and
physicians.
- Appreciate the importance of linking strategy to
financial and human resources.