Senior healthcare strategists and CEOs alike succeed or fail not on technical skill but on leadership ability. Can we successfully lead and motivate peers, subordinates, physicians and the workforce to change cultural behaviors that will drive the organization to greater success at a time when the environment is changing in profound ways? Find out what skills, traits, and style of leadership CEOs in the forefront of culture change are expecting from themselves and their senior strategy and communications officers and have synthesized the findings into implications and recommendations for senior strategists.In an "open mike" session with participants, we'll discuss issues such as leading while letting the CEO keep the spotlight, helping or "leading around" a CEO who doesn't want or know how to be that leader, knowing when to step forward and when to step back, and more.

You will learn to:
- Define the critical role of culture change and how it
is now and will continue to be a success imperative for
hospitals that will survive in the next decade and
beyond — and the role that leadership plays in
achieving culture change.
- Understand how CEOs believe leadership must be
expressed and what they need, want and demand from
their chief marketing and communications officers.
- Develop your own personal "strategic plan" for
acquiring or honing your leadership skills so you can
map to what CEOs of leading healthcare organizations
believe is needed.