To succeed in the competitive healthcare environment, executives must focus on better understanding their patients—anticipating their needs while developing long-term, profitable relationships with them. By leveraging your organization’s own data, learn how to retain and grow relationships with your most valuable patients. Find out how to target prospective patients who are likely to use your services, increase the return on your marketing dollars, and much more. Understand the value of patient intelligence in today’s healthcare, as well as the information proactive executives are using to make marketing and operational decisions.