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SHSMD - 2009 Annual Conference and Exhibits Session List

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Display sessions grouped by:

Conference Set
Best Practices/Emerging Issues
Business Development
Core Competecies
Leadership/Professional Development
Marketing
Physician Relations
Planning
PR & Communications
Workshop

SET Complete Conference Online Access Set

Best Practices/Emerging Issues

F07 "Medical Tourism": What's Emerging? Why does it matter? What to do?

F18 Using CRM to Transform a Struggling New Movers Program into a Profitable Strategy

F29 Physician Employment Revisited

T07 Marketing Patient Safety: Taking on Clutter and Culture in your Hospital

T18 Preparing for the 990/Schedule H and the Important Role of Communications

T29 Is there light at the end of this tunnel, and, where does it come out? Strategies for when the recession ends

Business Development

F11 Service Line Regional Growth Strategy

F22 Creating New Customers and Revenues with a Medical Fitness Center

F33 Revenue Generation with a Hospital-Owned DME

T11 Successfully Establish a Niche Market in Women's Health

T22 Strategic Patient Acquistion: Clarian Health's Call to Change

T33 A Prescription for the Free-Standing ED . . .

Core Competecies

F10 Got Creativity? Capture It! 10 Ways to Stay on top of Your Game and Your Work

F21 Comprehensive Strategic Planning for a Large Academic Medical Center

F32 Planning and Implementing a Next Generation Contact Center

T10 If Content is King, Shouldn't It Rule Your Website?

T21 OMG - I Need a Plan B

T32 Improving Innovation Success: Engaging Four Generations to Drive Success

Leadership/Professional Development

F09 I'll Take the Corner Office, Please...Tips for Communicating with Millennials

F20 Ordinary Greatness: Making the Most of Your Organization's Talent

F31 Formula for Success: Engaged Employees + Connected Leadership = Enhanced Customers Experience

T09 Your Unique Brand--How to Sell Yourself

T20 Building Great Leaders Through Talent-Based Organizations (TBO)

T31 If Healthcare Is About Well-Being, Why Am I So Stressed Out? Tools and Practices for Increasing Productivity and Cutting Stress

F01 Not All Patients Are Created Equal � The Importance of Defining Your "Best" Patients

F02 New Brand Mastery: Integrated Business, Brand and Marketing Strategies to Drive Growth

F12 Marketing Trends for a Multicultural Society - Safely Harnessing Social Media

F13 The Stickiness of a Social Media Marketing Campaign

F23 When Complacency Costs You More than Patients (A ProMedica Physician Group Case Study)

F24 How To Operationalize Your Brand: From Taglines to Name Tags

T01 Positioning Your Organization Today for Health Care in 2020

T02 Deal or no Deal - What's the real price?

T12 Marketing in Tough Times

T13 When Growth Stalls: One Hospital's Prescription to Cure Your Ailing Bottom Line

T23 Building the Referral Development Function as a Strategic Organizational Competency

T24 Marketing . . . By the Numbers: Insights for Leading-Edge Healthcare Marketing, Communications and Planning

Physician Relations

F08 Engaging Surgeons in Service Line Development: Overcome the Challenges through Co-Development

F19 "Pay for Quality", A Physician Partnership Model

F30 Finding and Keeping Dr.Right

T08 Hospitals and Physicians: What Brings them Together and What Tears them Apart --Several Case Studies

T19 Physician and Employer Sales and Retention Management: Real World Application for Success

T30 Physician Relations Made Easier with Technology and CRM

F05 No Capital, No Worries

F06 Counterintuitive Success: Implementing Bold Strategies in the Face of a Recession

F16 Getting Hitched: Considering Merger During Down Times

F17 Strategic Differentiation and the Drivers of Change

F27 Engaging Your Board in Strategic Planning

F28 Using Health Information Technologies as a Horizontal Physician Alignment Strategy

T05 Strategic Options in a Consolidating Market

T06 Working in Concert: Integrating strategic, market and medical staff plans

T16 Evaluating Strategic Performance

T17 Turning Today's Crisis into Tomorrow's Opportunities Through Effective Strategic Planning

T27 What Would Happen If.....Using Scenario Planning to Define Your Business Strategy

T28 Evaluating Your Medical Staff Needs

PR & Communications

F03 Customer Advisory Groups: One Way to Listen to the Market

F04 Bring Good Things to Life . . .Findings and Activating Brand Ambassadors

F14 The Web's Role in Crisis Communications: Case Study on How Mercy Medical Center Dealt with Historic Flooding

F15 Marketing to the Mature Market Place Trends and Updates: 2009

F25 Ready. Set. Roll-out! Marketing Quality on the Fast Track

F26 Government Relations for Healthcare Marketing and Public Relations Practitioners

T03 The Naked MD: Your Chance to Grill Doctors on Their Curious Contributions to Healthcare Marketing

T04 Bathtubs, Blackberries & Brains - A Case Study in Guerilla Marketing

T14 Breakthrough Communication Strategies to Keep Employees Engaged through the Downturn

T15 Extreme Makeover--How One Hospital Turned its Website into a Consumer Magnet and ROI Machine

T25 PR 101 - From Face Time to Facebook

T26 Crisis Communications - Sink or Swim in Today's 24/7 News Cycle

W01 Heads in Beds: A Marketer's Guide to Enhanced Marketing Strategies

W02 Strategic Public Relations and Communications--The Essentials

W03 Tying it all together...Research as the ribbon

W05 Best Practices for Building Profitable Growth and Measuring ROI

W06 Hospitals 2020--How Fundamental Economics, Clincial Innovation and IT will Reshape the Healthcare Delivery Model

W07 Improving the ROI of Employed Physician Practices

W08 The Power of Retail Healthcare

W10 Effective Physician Strategies: A Tool-Based Approach to Achieving Best-fit Options