Brand leadership has never been more important—or more challenging—for hospitals and health systems seeking to create competitive advantage. Address head-on how operational, business, and marketing misalignment undermines brand performance and, conversely, how alignment creates a powerful, differentiated, brand-driven culture that delivers the brand instead of just promoting it. Take a comprehensive look at branding as an essential business strategy, and discover ways to build high-performing brands, drive revenue growth, and increase customer loyalty.