SHSMD - 2009 Annual Conference and Exhibits
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Customer Advisory Groups: One Way to Listen to the Market
Program Code:
F03
Date:
Friday, October 2, 2009
Time:
11:15 AM to 12:30 PM
EST
SPEAKER
(S):
William R. Gombeski, Jr. currently serves as director of strategic marketing for UK HealthCare in Lexington, Kentucky. UK HealthCare is the clinical enterprise of the University of Kentucky with over 11,000 employees. Bill oversees all communication and advertising, customer service, service line marketing, market research, physician marketing/relationships and the call center. He has served in marketing and sales roles in a variety of organizations including Yale New Haven Health Systems in New Haven, Connecticut; Henry Ford Health System in metro Detroit; the Cleveland Clinic, Baylor College of Medicine in Houston; UTMB in Galveston; and the Southwestern Company, Nashville, Tennessee. A strong proponent of the consumer’s role in healthcare marketing decision-making, Bill speaks and writes regularly on the role marketing plays in helping consumers acquire the best care available. He has a Master’s in Public Health from the University of Texas, School of Public Health and a Master’s in Business Administration from the University of Houston and is currently editor of Marketing Health Services, a quarterly publication produced by the American Marketing Association.
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Christy Harrison
Jason Britt is the Senior Manager, Market Research for UK HealthCare in Lexington, Kentucky. Jason oversees all marketing research activities to understand awareness and perceptions of the UK HealthCare brand, monitors the success of marketing initiatives, and acts as an internal resource for marketing research related. He has served in similar roles at Tempur-Pedic International, Inc. in Lexington, KY and at Aon Corporation in Chicago, IL. Additionally, he has served as adjunct faculty, teaching economics at Sullivan University. Jason has a Master’s in Business Administration from the University of Chicago.
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Description
Marketers are always looking for feedback from their customers and potential customers. Discover how using Customer Advisory Groups (CAGs) can help you discover more about your organization’s needs and marketing challenges and strategies. Through interviews with 40 chief marketing officers from large healthcare organizations, find out how deep, honest conversations about your marketing efforts can give you more insightful opportunities to consider.