SHSMD - 2009 Annual Conference and Exhibits
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Bring Good Things to Life . . .Findings and Activating Brand Ambassadors
Program Code:
F04
Date:
Friday, October 2, 2009
Time:
11:15 AM to 12:30 PM
EST
SPEAKER
(S):
Patti Bridge is the Director of the Healthcare Practice at Laughlin/Constable, helping develop marketing campaigns for healthcare organizations ranging from community hospitals like Delnor, to small rural organizations and academic medical centers. Patti has worked on a wide range of products from beers (Corona Beer) to sports teams (Chicago Cubs) to sausage (Bob Evans) and confections (Chupa Chups lollipops). Now happily focused on healthcare, she enjoys helping her clients discover their brand’s potential, and is “fluent” in multiple mediums including print, TV, publications, PR, digital, and events.
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Kathy Hall is Director, Oncology Program Development at Delnor Hospital in Geneva, IL. Kathy is a registered nurse, holding a Bachelor of Science in Nursing as well as a Bachelor of Arts Degree in Journalism and Communication and an MBA in Healthcare Administration. She is also a Certified Breast Health Navigator. Prior to joining Delnor, Kathy was a pediatric intensive care nurse. Kathy is currently reinventing Delnor’s Oncology service line.
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Phil Smith, Executive Creative at Prairie Dog | TCG, comes to healthcare with a background in national consumer goods advertising in tech, retail and consumer goods.
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Description
Patient testimonials are a standard tactic for most hospitals, but new media and changing consumer dynamics offer new opportunities to tell stories. Learn how to make patient stories come alive, and how Delnor Hospital turned simple testimonials into dramatic, emotional video stories that went viral and created a small army of brand ambassadors. Explore techniques that use affordable equipment and software to transform video recording into video story-telling.