SHSMD - 2009 Annual Conference and Exhibits
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"Medical Tourism": What's Emerging? Why does it matter? What to do?
Track
:
Best Practices/Emerging Issues
Program Code:
F07
Date:
Friday, October 2, 2009
Time:
11:15 AM to 12:30 PM
EST
Location:
Palazzo H
SPEAKER
(S):
Mary Hassett is Principal of Integrations, Inc., a firm that helps clients anticipate and preempt change with strategic business solutions. Clients include a national and global array of health-related organizations that pursue strategic re-invention through integrated initiatives that preempt change. Mary has 30 years experience in the trenches of health care. She was Senior Vice President of Strategic Initiatives, and served as Strategic Market Leader for The Bon Secours Health System in SC and KY. Previously, she served as Vice President of the San Francisco-based Healthcare Forum, a “think-tank” that developed seminal work in patient-focused care and creating healthier communities. She was also a partner and chief strategist at Brains On Fire, a nationally-recognized re-invention company, where she did extensive work with national healthcare organizations and global corporations. Prior to that, she held senior executive positions at the Greenville Hospital System. Mary is a frequent keynote speaker and has authored numerous articles for national healthcare and business publications.
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Jeff Lefko is Principal of Lefko & Associates, a consultancy with offices in Chicago, Baltimore and Greenville, SC, serving a variety of health-related clients utilizing his experiences in global health care, new media, and complex strategic initiatives. Mr. Lefko has held senior leadership positions in healthcare: Joint Commission on Accreditation of Healthcare Organizations, internet and new media companies, including Americas Doctor.com, consulting organizations such as Greystone and Biosage, and hospital/health system organizations that include MedStar, St. Joseph Medical Center in Baltimore, Maryland and Greenville Hospital System in Greenville, South Carolina. He has chaired local, state, and national professional associations, including the AHA Society of Healthcare Planning and Marketing. He lectures on health-related topics at universities such as Washington University (St. Louis) and Duke University, frequently speaks at professional conferences, seminars, and educational forums, and has written a number of articles and columns in leading health care publications.
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Description
Beware: medical tourism is taking flight from your own backyard. Is it a boon, boondoggle, bargain, or bust? It all depends on who you are and what you choose to gain or lose from this rapidly emerging reality. Learn everything you didn’t want to hear, but need to know, about the trends, drivers, movers, and shakers ready to export your top-dollar volumes across continents, seas, counties, or state lines. Don’t miss this crash course on what’s happening, why it matters, and what to do.