SHSMD - 2009 Annual Conference and Exhibits
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I'll Take the Corner Office, Please...Tips for Communicating with Millennials
Program Code:
F09
Date:
Friday, October 2, 2009
Time:
11:15 AM to 12:30 PM
EST
SPEAKER
(S):
Kim Blake is a Senior Account Executive at CRT/tanaka and a focused, purpose-driven Millennial. She leads the account teams for the American Physical Therapy Association; AMERIGROUP Corporation, a leading publicly-traded managed care company; and Fleet Laboratories, makers of Pedia-Lax. Kim is a graduate of Lead Hampton Roads and president of the Virginia Society for Healthcare Marketing and Public Relations. She was recognized by Inside Business as one of the “Top 40 Under 40” business professionals in the Hampton Roads region of Virginia. Kim earned a B.A. from the University of Virginia, Charlottesville, Va.
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Debbie Myers, Executive Vice President at CRT/tanaka, is a Baby Boomer who leads one of the country’s top 20 healthcare PR and communications firms. Debbie has a strong background in strategic PR and communications planning, branding and positioning, and reputation management. CRT/tanaka serves clients in the fields of pharmaceuticals, hospitals and health systems, associations, medical devices and health insurance. Prior to joining CRT/tanaka, Debbie was director of corporate communications for Sentara Healthcare, a seven-hospital integrated healthcare system in Virginia. Debbie holds a B.A. in mass communications from Marietta College, Marietta, Ohio and a M.B.A. from Averett University, Danville, Virginia.
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Description
Generation Y is brand-new to the world of work and is quickly becoming known for being overly needy and having a sense of entitlement. Baby boomers are frustrated with Generation Y’s need for constant gratification and expect new employees to earn their place at the table, just as they did. Uncover the differences in characteristics and expectations among Generation Y and baby boomers. Discover ways to bridge generational gaps. Master communication strategies that help unlock the potential of the newest generation of leaders.