SHSMD - 2009 Annual Conference and Exhibits
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Service Line Regional Growth Strategy
Program Code:
F11
Date:
Friday, October 2, 2009
Time:
11:15 AM to 12:30 PM
EST
SPEAKER
(S):
Ronald J. Schmidt, Principal of DMI Transitions (DMI), is an experienced healthcare executive with over twenty-four years of experience in operations management, long-range financial/strategic planning, business plan preparation and implementation. Ron is recognized for his expertise in orthopedic, cardiovascular, and surgical services. He developed the business plan and helped implement a successful cardiovascular and orthopedic alignment model that started in 1997 and 1999 respectively. As a former orthopedic administrator of Cleveland Clinic Foundation (CCF), Ron was responsible for the development and implementation of the strategic and business development plan for the orthopedic service line and ambulatory services. Ron and DMI provide strategic, marketing, operational and business plans while incorporating physician alignment and relationship strategies for service line growth. DMI is known for their expertise in developing an inner and outer ring enterprise strategy.
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Carol Koenecke-Grant is the Vice President of Planning and Marketing for the Carle Clinic Association, a for-profit, 330 plus physician multi-specialty, multi-site group practice based in Champaign-Urbana, Illinois. Carol served as Marketing Manager for Greenville Hospital System, a 1000+ bed healthcare system in South Carolina’s upstate. Carol’s responsibilities are advertisement, brand development, strategic service line planning, web communications and external communications to grow profitable services. Carol has over twenty years of healthcare marketing, physician relations and communication experience in both for-profit and non-profit systems. Carol obtained her undergraduate degree from Louisiana State University and her Master’s degree from Rollins College. She has made numerous professional presentations throughout the nation.
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Description
Learn why hospitals and physicians are actively pursuing aligned strategies on a quality platform to build profitable incremental procedural volume in the local and regional market. Hear how hospitals and physicians are using practice patient-centric care models to develop a shared vision and reduce specialty turf issues. Learn how to support the goal of differentiating services locally and regionally to gain a larger piece of a profitable, smart-growth service.