Social media and Web 2.0 strategies are often explained in individual pieces that rarely get put together, leaving marketers and senior management unsure of what they are, how they work, and how their organizations can benefit. However, when these tools are applied, the results are nothing short of amazing. Through case study, explore all aspects of social media and Web 2.0, and learn how these tools can be used to create an easy-to-understand-and-implement program that will help senior management make social media part of the organization’s communications program.