SHSMD - 2009 Annual Conference and Exhibits
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The Web's Role in Crisis Communications: Case Study on How Mercy Medical Center Dealt with Historic Flooding
Program Code:
F14
Date:
Friday, October 2, 2009
Time:
1:45 PM to 3:00 PM
EST
SPEAKER
(S):
Ben Dillon is a co-owner of Geonetric and serves as a thought leader for Geonetric's prospects and clients - writing and speaking extensively about Geonetric's research in eHealth and the industry leading efforts of its clients. With 13 years of professional experience in information technology, business and healthcare, Ben has helped lead Geonetric through its rapid growth. Prior to working at Geonetric, Ben worked in business process re-engineering and enterprise software development with top-tier organizations including University of Iowa Healthcare and the Michigan Insurance Bureau. He holds a BSE in Computer Engineering from The University of Michigan and an MBA in eBusiness and Strategic Management from The University of Iowa. Ben is a member of HIMSS (the Healthcare Information Management Systems Society), the Microsoft Healthcare Users Group, SHSMD (the Society for Healthcare Strategy and Market Development), and has been a judge of the eHealth Leadership Awards for the past five years.
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Melissa is a Marketing Specialist with Mercy Medical Center where she is responsible for the public Web site as well as the account management and creative development for service lines throughout the hospital. Prior to joining Mercy last year, Melissa spent seven years developing Web sites and creative and innovative communications for colleges and universities across the country.
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Description
You never know when the unexpected may happen to your hospital. Mercy Medical Center, a 362-bed system in Iowa, never expected to be in the middle of a historic flood. As the waters rose and threatened access to the building, Mercy found itself facing a very real crisis. Join us for lessons learned as Mercy used every channel available, including its website, to communicate with patients, families, and the community as the crisis unfolded.