One in three Americans is now over 50. For healthcare professionals, the ability to understand and communicate with this unique target audience will be the pathway to increased patient satisfaction and sustained practice growth. Gain valuable insight into the defining characteristics of the mature marketplace. Understand how the physical and cognitive changes that occur with aging affect the decision-making process, focusing on the five key concepts that motivate the mature marketplace. Come away from this session knowing how to use the insights gained to provide optimum care and enhance the patient experience.