SHSMD - 2009 Annual Conference and Exhibits
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Strategic Differentiation and the Drivers of Change
Program Code:
F17
Date:
Friday, October 2, 2009
Time:
1:45 PM to 3:00 PM
EST
SPEAKER
:
Dalal Haldeman serves as Vice President of Marketing and Communications for Johns Hopkins Medicine, the organizational umbrella for The Johns Hopkins Hospital, The Johns Hopkins Health System and The Johns Hopkins School of Medicine. She supports the business development, patient care, education, and research needs of the organization. She oversees brand management, media relations and public affairs, market research business development and planning, Internet strategies, market development, graphic design and interactive communication. Before joining Hopkins in 2006, Haldeman spent seven years at the Cleveland as Director of Strategic Marketing and Interactive Communications and as a vice president of Pediatric Medical Management at one of the affiliated hospitals. Throughout her career, Haldeman has held academic appointments both in Lebanon and in the United States. Haldeman holds a Ph.D. in Food Science and Nutrition from Pennsylvania State University and an M.B.A. from the Graduate School of Business Administration at Cleveland State University.
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Description
Gain insights into strategic thinking for maintaining a competitive edge in patient care, research, and education. As a result of the economic downturn, many organizations may experience a slowdown in accounts receivable, more difficulty in raising money, a decrease in elective procedures, and an increase in payer scrutiny of charges. Investigate the new models of healthcare delivery and financing, and learn why new and improved measurements and tracking systems are needed.