Your brand strategy is in place, and your organization is ready to be competitively positioned in the marketplace. The key issue now is how to execute, or operationalize, your brand. Internally, this requires a complete audit and redesign of brand touch points, including signage and name tags. Externally, your strategy must be translated to sales and marketing tactics, including advertising, physician support, and cosponsored promotions. Learn the steps behind the successful transformation of brand strategy to brand promise and customer experience from this session, featuring a case study from one of the nation’s leading health systems.