Two years ago The Chester County Hospital embarked on an aggressive, organization-wide initiative to enhance the environment of care and position itself as a leading hospital and employer in the region. In June 2008, the Joint Commission awarded Disease-Specific Care Certifications and the resulting Gold Seal of Approval™ to six of the hospital’s disease management programs. Eager to market transparency, the hospital’s marketing team was inspired to develop a comprehensive marketing campaign centered on quality. Hear how this stellar team managed and maximized their internal and external resources to accomplish their goals.