SHSMD - 2009 Annual Conference and Exhibits
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Government Relations for Healthcare Marketing and Public Relations Practitioners
Program Code:
F26
Date:
Friday, October 2, 2009
Time:
3:30 PM to 4:45 PM
EST
SPEAKER
(S):
A 20-year communications expert, Lorri began her career as a community journalist, serving as editor of newspapers in Hershey, PA and Grand Ledge, MI. In 1994, she made the switch to public relations when she began working for the Michigan House of Representatives. During her seven-year tenure at the state House, she served as Communications Director and later, as Chief of Staff to the Speaker of the House.
In 2001, she was named Director of Community Relations for Sparrow Health System overseeing all marketing, public relation and government relations. In 2007, Lorri founded Edge Partnerships, a strategic communications, marketing and advocacy agency based in Lansing, MI. She serves as President and CEO of the agency which serves a number of healthcare clients and state associations.
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Barbara Berry serves as Senior Director of Planning and Marketing at Northern Michigan Regional Hospital in Petoskey, MI. She has responsibility for coordination of the strategic planning, marketing, communications and business development activities. Other duties include oversight of physician liaisons and community health and wellness programs.
Prior to joining Northern Michigan Regional Hospital in 2004, Bard spent the last twenty years in executive or senior level positions in the areas of business development, planning and marketing for integrated health systems in the mid-Michigan area. She holds both a BS and MA from Michigan State University. She currently services on the Board of Director for the YMCA of Northern Michigan.
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Description
Proactive advocacy by the healthcare community has never been more important than it is today. Hospitals and healthcare providers are often slow to come to the political table, costing them millions of dollars in reduced reimbursements from government payers and burdensome and often repetitive regulations. In addition to learning the ABCs of government relations, enjoy colorful stories from under the Capitol dome and the city council chambers.