To help its constituents understand confusing healthcare pricing, Wuesthoff Health System embarked on a healthcare cost-compare campaign to collect financial data and truly compare hospital pricing in its region. By gathering explanation of benefit (EOB) documents from community residents, Wuesthoff publishes managed care comparative pricing charts for hospitals on its website. This information gives consumers much-needed pricing comparisons to help them make better informed healthcare purchasing decisions. Delve into the campaign set-up, sample advertisements, releases, data tracking tools, sample letters, website design, and marketing tools.