SHSMD - 2009 Annual Conference and Exhibits
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The Naked MD: Your Chance to Grill Doctors on Their Curious Contributions to Healthcare Marketing
Program Code:
T03
Date:
Thursday, October 1, 2009
Time:
11:15 AM to 12:30 PM
EST
SPEAKER
(S):
Phil Smith, Executive Creative at Prairie Dog | TCG, comes to healthcare with a background in national consumer goods advertising in tech, retail and consumer goods.
|
Rachael Ray
Description
Physicians play many roles at hospitals, none more pointless than that of marketing director. Following on the success of last year’s Naked CEO panel, this session will feature two physicians who have been known to contribute generously to the marketing product. Prairie Dog/TCG will open a lively session, giving these MDs the first shot: “What upsets you most about your marketing?” Then we turn the tables with questions from the audience.