SHSMD - 2009 Annual Conference and Exhibits
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Working in Concert: Integrating strategic, market and medical staff plans
Program Code:
T06
Date:
Thursday, October 1, 2009
Time:
11:15 AM to 12:30 PM
EST
SPEAKER
(S):
Joel A. Port, FACHE, is Vice President of Business Development and Planning for Main Line Health. In this position, he is responsible for all strategic and business planning activities and physician recruitment for Main Line Health (MLH) hospitals and the system’s subsidiaries. Prior to his current position, Mr. Port held the position of Vice President, Physician Network Development for Main Line Health‘s employed physician group ,which involved the acquisition and divestiture of physician practices, physician network development, negotiating physician employment and management contracts. Prior to his career with Main Line Health, Mr. Port held positions at Medical College of Pennsylvania, Peat, Marwick, Mitchell & Company, Philadelphia, PA; and Thomas Jefferson University Hospital, Philadelphia, PA. Mr. Port holds a Masters Degree in Health Services Administration from the University of Michigan in Ann Arbor and received his CPA in 1987. He graduated from Clark University where he received his Bachelors of Arts Degree in Biology and Geography.
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Susan O’Rourke, Director for Planning and Business Development at Main Line Health has been in the health care industry for over 20 years. In her current role Ms. O’Rourke directs strategic, business and medical staff planning for the health system. Prior to joining Main Line Health, Ms. O’Rourke was the Director of Network Development at the University of Pennsylvania Health System and Manager in the Performance Improvement Practice at Ernst and Young. Early in her career, Ms. O’Rourke was a pediatric oncology nurse at Children’s Hospital of Philadelphia. Ms. O’Rourke is a graduate of the University of Pennsylvania, School of Nursing and of the University of London, Department of Health and Social Care.
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Morris Fansler, FACHE., Director of Strategic Marketing and Research at Main Line Health, has been in the health care industry for 36 years. Prior to Main Line Health, Mr. Fansler has served in leadership positions in a community health planning agency, a community hospital, a multi-hospital health system, and in state government. He was also self-employed as a healthcare planning, government relations and research consultant to various healthcare facility clients. Mr. Fansler has an undergraduate degree in health planning and administration and a graduate degree in public administration – health care from Penn State University and is a Fellow of the American College of Healthcare Executives.
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Description
The successful development and implementation of an organization’s strategic plan is an increasingly complex endeavor in today’s healthcare environment. Often times, health systems and their hospitals have poorly coordinated or conflicting plans that ineffectively address their overall mission. Health systems that are able to integrate and leverage their plans in a concerted manner are more likely to compete successfully and minimize duplication and conflict. Hear how Main Line Health successfully integrated its overall strategic plan with its marketing, service line, and medical staff development plans.