Designed to illuminate and answer questions about hospital and healthcare system websites—in particular, content, search engines, and page rankings—this session redefines content as it relates to the web and explains how to get the most out of your existing content. Get advice and practical tips on how, and how not, to optimize your website to improve user experience, conversions, and traffic, refine search engine optimization (SEO) and pay-per-click (PPC) campaigns, and ultimately increase ROI.